DKG&CO

As the advertising and media landscape continues to evolve and fragment, Advertisers have shifted even further away from the legacy, agency-of-record production model and are generating far more content using a variety of different resources – ie. traditional agencies, digital & social agencies, crowdsourcing, media agencies, post-houses, and in-house. This creates a complex ecosystem that is susceptible to inefficient workflows, lack of control and transparency, hidden costs, improper use and adaptation of creative content, legal infractions with rights holders, and strain on all stakeholders involved in the process. DKG&Co help our clients find alignment across all of these partners by implementing a centralised approach, standardising workflows and documents, thoughtful technology integrations, and secure storage of an advertiser’s assets & rights information. We help create order in the chaos.