Institute for Digital Management and New Media

"Digital technologies are driving business" - what used to be true only for selected companies applies today to companies in almost all industries. The systematic utilization of the potentials of digital technologies is now one of the central tasks of management and is increasingly decisive for the competitive position. Identifying the potentials of digital technologies for value creation structures and management systems of companies is the focus of research and teaching at DMM. We analyze practice, develop and test innovative concepts, and teach digital skills to future executives as well as experienced managers - always based on the latest technological developments.