Dreamers Factory

Dreamers Factory is a Milan-based incubator founded by Claudio Antonioli that is focused on amplifying the visions of global artists and creators, providing them the competences and the facilities to unleash their potentials and realize their creative dreams. Among its brands it counts the Belgian brand Ann Demeulemeester, recently acquired by the group, the latest clubwear brand 44 LABEL GROUP and other upcoming projects to be launched in the near future. ANN DEMEULEMEESTER For Ann Demeulemeester, fashion is a form of communication. Her complex language of contrasts covers a whole gamut of emotions. The tension is highly poetic – her clothes reveal many layers of «soul». They are simple, the way a knife is simple. Serious but never severe, meticulous but experimental, strong but always sensual. Known for her elegant tailoring and dark yet glamorous aesthetic, she created a serene and darkly romantic world with an intriguing mix of edgy rebellion and sophistication. New Beginnings — In 2020 Ann Demeulemeester welcomes Antonioli, who takes over the brand with great respect for the past and a clear vision for the future. His mission to reposition Ann Demeulemeester as a High-end Luxury Designer brand, while staying faithful to its strong brand image. 44 LABEL GROUP Launched in June 2021, 44 Label Group is a fashion brand offering an effortless metropolitan style, fueled by a deep sense of belonging transcending the gender binary. 44 Label Group is an authentic reflection of Max Kobosil’s vision. Max Kobosil is widely considered one of techno’s biggest artists, having helped pioneer a sound that is at the same time deep and fast, with a touch of vocals that bring a bit of light to an otherwise dark and dystopic genre. 44 Label Group interprets the spirit and the aspirations of the techno rave community that gathered around Max Kobosil, whose identity is genuinely connected to the multicultural Berlin’s neighborhood Neukölln where he grew up and where he still lives.