EIDEAL

Established in 2008, EIDEAL is one of the leading providers of premium hair products and tools across the MENA region. The EIDEAL range was born after Haysam Eid, a former hair stylist who saw first-hand a gap in the market for high-quality hair tools that delivered professional salon-worthy results. Haysam was determined to create a range of products that would redefine the industry standard and which would achieve a cult-like status for their unrivalled brilliance. Since its inception, EIDEAL has been growing at a substantial pace and the brand currently boasts offices in both Lebanon & Dubai and counts approximately 1000 salons as partners. EIDEAL has always followed the same guideline: combining creativity with advanced technology to create beautiful and contemporary tools. Thanks to this ethos, the brand has produced a range that has fast become a whirlwind sensation with both consumers and professionals alike.