Eights

At Eights Creative, we transform live performances into unforgettable experiences by blending technology, artistic vision, and flawless execution. Based in Toronto, we provide services that guide artists from the first creative spark to the final performance. We specialize in Creative Direction, Musical Direction, Playback, and Production Design, helping artists deliver their best on stage. Whether you're emerging or established, our mission is to provide the tools, strategy, and support needed to captivate audiences. Our process focuses on four key phases: Creative. We collaborate with artists to design a show that reflects their unique vision. From set design to lighting, we ensure each element aligns with their brand and audience. Pre-Production. We handle logistics and technical setup, working with the artist’s team to plan an immersive, efficient production that ensures a flawless performance. Rehearsals. In this phase, we fine-tune technical elements—like playback and sound design—so that artists feel fully prepared to deliver their best. Performance. On show day, we oversee every detail, ensuring a seamless, high-quality production that impacts both the artist and their audience. Eights Creative has partnered with artists like Shubh, The Beaches, ELIO, and Devon Cole, scaling performances from local shows to international tours. Our commitment to innovation is matched by our dedication to sustainability, diversity, and inclusion, crafting eco-friendly, equitable live shows that resonate globally. Founded by Mat Landry and Nate Day, Eights Creative is more than a production company—we’re your partners, combining expertise and strategy to make each performance a true reflection of your artistry.