ElektroCouture

Reimagining light as the new material. ElektroCouture brings the beauty of light together with the intelligence of wearable technology. Founded in 2013 by the visionary Fusionist Lisa Lang, registered in 2014, ElektroCouture is here to show all the great things you can do with technology and how aesthetically you can wear glowing fashion. We blend traditional technologies and craftsmanship together and bring them into a completely new context. ElektroCouture's collection are in-house designs as well as collaboration with designers from all across the world. Our work has been featured in international press, fashion and technologies shows. We're best known for being first to market with our glowing ready-to-wear collection on ASOS, running the first FashionTech shows and education programs across the world and creating #MarleneGlows, a fashion tech dress for Marlene Dietrich. In 2016, ElektroCouture founded TheStudio (FashionTech Manufacturing & Residence Program), TheFashionTechAcademy (Education Program for FashionTech) and TheLab (BioTechnology & Material Science). In 2017, ElektroCouture founded ThePowerHouse, a B2B service agency for FashionTech, Wearable Technologies, Internet of Things (IOT), Industry 4.0 and SmartTextiles Manufacturing. ThePowerHouse acts as matchmaker to create collaborations across all industries to establish new interdisciplinary market strategies and products. The company seized its activity in 2022 when its founder Lisa Lang moved on to work in the European policy space in Brussels.