Empowered Cooks

Founded in 2023, Empowered Cooks is a multi-media channel created by Cathy Yoder and BJ Wright to help everyday cooks feel more confident in the kitchen. The pair combines the power of YouTube and ClickFunnels, with Cathy as the influencer, host, and guide and BJ as the business strategist and financial analyst. Like other YouTubers, Empowered Cooks utilizes affiliate marketing and sponsorships. Like other Funnel Hackers, they sell digital and physical products. But they don't rely on those revenue models. Instead, they have a proven framework that allows these two entrepreneurs to use the power of social media to drive the right customers to their funnels organically. EmpoweredCooks.com is the home of Cathy's popular cookbook, "Air Fryer Recipes," which has sold over 20K copies on YummyAirFryerRecipes.com, via Amazon.com, and now Internationally. Cathy also has a video course to help new air fryer owners learn how to unleash the power of this disruptive kitchen appliance and change how they cook forever. Finally, Cathy also meets monthly with "Cooking with Cathy" members to virtually cook together in an interactive format that allows audience members to ask questions so they truly become empowered cooks.