Essedue Sunglasses

The philosopher Heraclitus starts from it to talk about life: Panta Rhei, “everything flows”, to say that “everything moves and nothing stands still”; it compares the existence to the flow of a river, he adds that “you could not enter twice in the same river”. Our life is a continuous becoming, constantly changing, nothing stands still. It is important to anticipate the change, foresee it and try to rule it. For some months now I have been meditating on this concept. Change, mutation, transformation, metamorphosis. Of course, I was referring it to my very own passion: the design of glasses and its possibilities for change and transformation. Our story has started with some distinctive and characterizing features that have allowed Essedue to burst into the market of independent brands. Strong of this identity, I felt that the river under my feet was flowing faster and faster and I said to myself: I want to mark a new path to follow the change and transformation. Hence the idea of metamorphosis (#Metamorphosis) was born. The change has not simply happened in the design and manufacture but also in the overall life of the Essedue brand; in the administration, production and communication. Therefore, Essedue is transforming and highlighting its identity. The collection we present has new colors, different fronts and temples which do not sacrifice either design, or comfort. Working hard we have created a collection that is accessible to everyone. Right from the concept of accessibility another leitmotif is born: “It’s Your Right” (#itsYourRight). Browsing this visual magazine you will be able to perceive the Essedue identity with a metaphorical name that refers to the eyewear: Mask. The turning point for us is the focus on a message that is extra-ordinary, on artistic and creative collaborations that - realized by Peppe Tortora, creative director of Essedue - stimulate curiosity, throw an irreverent and unconventional message.