FASE FACTORY

FASE was born in June 2016 within La Rocca, a leading sportswear production company. The aim was to create a brand that included both fashion and sportswear, and that had the flavour of the many collaborations we have seen rising in the last year between luxury and sportswear, while not being a temporary collection. FASE is a sportswear/urbanwear brand which uses the arrangements and the pattern techniques of sports/technical wear for everyday life. Materials implied vary from technical fabrics, such as three layers bonded polyester, to English wools and more “traditional” cottons. Concerning the styling of the garments, each outfit resembles work wear, each outerwear is strictly connected to its trouser, as if it was a one piece. The result is a unisex oriented brand, enriched by its materials and technical arrangements, while maintaining a clean visual impact. FASE is an actual FACTORY, where the tailor sits near the prototype maker, and just one floor above the textile cutting department. The pattern department constantly interacts with the product department and with designer and brand manager Flavia Grazioli. Every step, every amendment, every decision takes into account each stage of the project, in order to improve the making of the garment and to facilitate its industrialisation. Each FASE garment has been numbered since the first collection FW17, just as the phases of production. “We believe that the ongoing research around sportswear can facilitate and improve our everyday life. Functionality is quality” Flavia Grazioli.