Icelandic Travel Industry Association | Samtök ferðaþjónustunnar

The Iceland Association (SAF) is an interest organization of all companies working in the tourism industry. The organization was founded in 1998. The mission of the Tourism Association is: - that Icelandic tourism is based on respect for the nature and people of Iceland - to safeguard and promote the overall interests of tourism companies in Iceland - to maintain and strenghten competitive operating conditions and healthy competition in Icelandic tourism - to promote innovation and professionalism as pillars for the future of tourism - that infrastructure development supports tourism development - that the Association is a symbol of unity and an unrelenting advocate for companies in Icelandic tourism SAF has nearly 400 members representing all branches of tourism, including airlines, travel agencies, accommodation, restaurants, car rentals, travel tech, bus companies and entertainment companies and others. SAF The Association's wide membership enables the tourism industry to speak with one voice to government, media and other relevant entities. SAF is one of 6 member Associations of the Confederation of Icelandic Enterprise (SA), founded in 1999, which as a Social Partner handles Collective Bargaining Negotiations and Agreements hand in hand with the Confederation of Labor Unions.