Fma - Forging Alliances

In the spring of 2009, fma was founded in Belgium by Geert Debruyne. By that time, Geert had already gathered 4 years of auditing experience at Arthur Andersen and 8 years as CFO of a large Belgian media agency. The company that Geert built up in a short time is based on 4 strong principles: objectivity, integrity, confidentiality and professionalism. These values are sacred for everyone who works at fma. In 2014, fma was rebranded and given the tagline ‘forging alliances’. These two powerful words fully underline the DNA of the company: fma continuously works on forging alliances between business partners. fma wants to build and strengthen bridges, not break or destroy them! The structure in the Netherlands was embedded at the start of 2015, with the establishment of fma Nederland under the management of Henk Plessius. Henk also has a background in auditing. He gained over 4 years’ audit experience at PriceWaterhouseCoopers, and was subsequently CFO of one of the Netherlands’ biggest media agencies for almost 15 years. Together, Geert and Henk are a strong duo! They always put the customer first, focus on content, and have a shared vision and values. This makes fma a strong partner for many customers. In 2018, Paul Lempers joined them to start fma Digital. Based on his 28 years of experience as Marketing director in blue chip companies, he launches the Digital Performance Audits. In 2023, Damien Nicolas (20 years as digital lead in agencies) comes to support him to lead fma Digital Belgium and launch the Integrated Digital Pitch support for advertisers.