Fourth Wall

Fourth Wall is a strategic story based brand communications agency. The “fourth wall” is a theater term used to describe the imaginary boundary between the stage and the audience. In the world of marketing, it’s the wall of resistance, noise and clutter that separates your brand story from your customer. Our job is to break through that wall. We’re proud of our work and our accomplishments. In the last ten years, we helped build the fastest growing bank in American history, taking it from $100 Million in deposits to over $125 Billion. We have represented the #1 individual morgage originator and the #1 private mortgage banker/broker in the United States since 1998. We made one of the California State Universities the most award-winning college in the history of education marketing. We worked to save a venerable animal welfare organization, in business since 1877, and provided it with advertising campaigns that increased donations by over 400 percent.