Fragment

Activating People is our mission. Emotions are our driver. Crafting experiences that shape people is our goal. Founded in 2020, Fragment has steadily evolved into a Sofia-based 360° advertising agency with a global perspective and an innovative approach to creative problem-solving. As our team continues to expand, we excel in Brand Experience and Activation, partnering with leading brands such as MAX, Warner Bros. Discovery, TLC, Pernod Ricard, Mugler, Maison Margiela, FIAT, Jeep and BA Glass to drive cultural impact and deliver powerful results. Our portfolio includes a wide range of international projects across Poland, Romania, Croatia, Italy, Serbia, and the Baltics. Fragment’s commitment to excellence has been recognized with a second-place award in the Event or Launch category by the Bulgarian Association of PR Agencies (BAPRA).