Freedom of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly South African-born lifestyle brand.
At the outset, our vision was to create a proudly South African lifestyle brand that was founded on the core principles of quality, longevity, value and worth. We saw leather as the raw material that epitomised all four of these principles and so it was a natural starting point for our aspiring brand.
So, we launched the business out of a small room at the University of Stellenbosch, with one leather craftsman named Benjamin and a very old traditional leather-stitching machine. After a few months of determination and prototyping, we had developed two products that we took to market, the Benjamin a classic leather briefcase, and the Bobby, a full leather adventure backpack.
And the rest is history…
10 years on and we have continued to improve and grow our product offering that now includes a wide range of premium lifestyle companions, available online and in 15 retail stores across the country.
OUR MISSION
We want to be known as an aspirational and responsible South African brand that connects people through delivering authentic lifestyle products and experiences.
OUR VISION
The foundation on which our brand was originally built, rings true 10 years on, with the aim of inspiring others along the way to create their own destiny and live their lives with true FREEDOM OF MOVEMENT: the Freedom to dream | the Freedom to create | the Freedom to move.
STAY FREE AND KEEP MOVING
Company Details
- Employees
- 133
- Founded
- -
- Address
- 190 Bree Street, Cape Town,cape Town,western Cape 8001,south Africa
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- https://freedomofmovement.co.za/
- Keywords
- Apparel, Travel bags, Leather goods, Lifestyle accessories, Handbags, Business bags, Timepieces, Sunglasses, Backpacks, Tekkies, Vellies.
- HQ
- Cape Town, Cape Town, Western Cape
Freedom Of Movement Questions
Freedom Of Movement's website is https://freedomofmovement.co.za/
Freedom Of Movement's LinkedIn profile is https://za.linkedin.com/company/freedomofmovement
Freedom Of Movement has
133 employees.
View email and phone details for 133
employees at Freedom Of Movement.
Freedom Of Movement's industry is
Retail
Freedom Of Movement's top competitors are
Old School Brand,
Weylandts,
Burnt,
Sealand Gear,
Versus Socks,
Superbalist,
Cape Union Mart Group,
Bash,
Woolworths,
Yuppiechef.
Freedom Of Movement's categories are Retail
Freedom Of Movement's founding year is 2013
