GEEIQ

GEEIQ is a London-based data platform and team of experts helping brands engage their audience in gaming and virtual worlds. We provide insights that enables some of the world's biggest brands, including H&M, L'Oreal, and even Elton John, to navigate the virtual world. We empower brands to create long-term, data-led virtual strategies that enrich the experience of untapped virtual communities, grow addressable audiences, and create sustainable revenue streams in this new marketing and communications vertical. Our platform leverages data from across the vast landscape of virtual gaming and social environments to enable benchmarking against branded virtual activations, competitor analysis, partner and influencer identification, as well as a deeper understanding of audience affinities and demographics. For our Premium and Enterprise subscribers, our in-house experts provide bespoke reporting and long-term virtual strategy curation that are focused on tangible measurement and attribution, rather than positive PR and metaverse ‘hype’. Get in touch at hello@geeiq.com