HUNCH

“Let's sink a bunch of money into a mediocre business idea!”– said by nobody ever. Sadly most new product launches end up in mediocre-ville and it's rarely because of a bad starting idea! In nearly every case the real culprit is a weak customer message and marketing plan. We help passionate innovators design, test and prove they have a killer customer hook and marketing plan long before spending a dime on the full-scale launch, so they can avoid the regret of wasted investment and bask in the pride of knowing they nailed it the first time. We've felt the regret of missed success and it sucks! In our case and many others, it came down to two very clear things - 1) we got distracted and ignored our own hunches about the most potent customer problem worth solving and, 2) we leaned WAY too heavily on flawed research approaches. So we spent the last decade prototyping and proving out a simple approach that helps people nail a killer idea before going all in. From testing and working on over 10,000 new business ideas, we've discovered a proven formula for helping you spot the primed customer mindsets that everyone else misses. Our approach starts with YOUR hunch for how to create success and together we script, test and refine that idea until you feel ready to go big or go home.