Partner
CurrentWith over 20 years of consulting and designing marketing research experience, I still yearned for an approach that would alleviate the angst and leave me & my clients with bulletproof confidence in our recommendations. So my business partner, Teri, & I created one! It's called the Vibe Method and it was born to help marketers and consumer insights experts ditch the vague uncertainty of traditional research. At Hunch, we've spent decades studying what makes consumers lean in and have tested 10,000+ concepts in order to perfect our Vibe Method. It is designed to hone our client's keen consumer instincts with story-led messaging and bite-sized consumer research to validate next steps to make them feel unstoppably confident.