With over 20 years of consulting and designing marketing research experience, I still yearned for an approach that would alleviate the angst and leave me & my clients with bulletproof confidence in our recommendations. So my business partner, Teri, & I created one! It's called the Vibe Method and it was born to help marketers and consumer insights experts ditch the vague uncertainty of traditional research. At Hunch, we've spent decades studying what makes consumers lean in and have tested 10,000+ concepts in order to perfect our Vibe Method. It is designed to hone our client's keen consumer instincts with story-led messaging and bite-sized consumer research to validate next steps to make them feel unstoppably confident.

At TVE, we build the brands that drive change. We help brands translate consumer insights into ideas that change our world. As a marketing strategy consultancy, we've been helping brands and businesses anticipate, adapt and grow for over 30 years.

Partnered with Fortune 500 companies across CPG, foodservice, retail and pet care to consult and design research engagements (qualitative, quantitative & hybrid) that drove success for clients. Synthesized complex data into straightforward stories to bring the consumer voice to life and guide client understanding of implications and next steps.

I led our Midwest division to apply the latest in behavioral science to make research simpler, more intuitive and more revealing. We partnered with many of the nation's top CPG companies, ad agencies and restaurants to help discover, create, shape and successfully launch innovation, communication and brand renovation ideas.

Conducted large, global consumer market segmentation and need state initiatives. Developed a skill and passion for distilling huge amounts of data & information into usable, tactical and insightful summaries and tools for clients to use for innovation and go-to-market plans.

Using innovative techniques, measured full impact of online brand-building & marketing efforts. Helped clients optimize and track digital ad impact, including emerging media platforms and integrating insights across all digital and non-digital media.

Hall & Partners is where my passion for brand and advertising consulting/research was born. I partnered with agencies and direct clients to measure and optimize the impact of advertising and marketing efforts.