GRS Research & Strategy

GRS is a leading strategic research consultancy specializing in Visitor Experience Optimization through quantitative and qualitative research. We provide accurate understanding and data-driven insights to support organizations in their CX decision making. We drive growth by humanizing data, with a unique focus on the Experience industry covering exhibitions, Expos & large events, theme parks, and visitor attractions venues. - We collect, organise, and visualise customer feedback before, during, and after visiting a venue or an event - We identify the most important customers for venues and events – those that are more likely to form and drive public opinion and word-of-mouth - We humanize their feedback, needs & motivations and turn them into actionable recommendations that enhance the customer experience and increase word-of-mouth, NPS, intention to visit & re-visit, and share of wallet Our international team consists of senior executives who were top performers at large research agencies, customer experience companies, consultancies, and corporates.