GRX Immersive Labs

Founded by Alton Glass, GRX Immersive Labs is a Black-owned, future-forward studio on a mission to power metaverse technologies to innovate storytelling, accelerate immersive education, and amplify culture. Amplifying culture for us means supporting, educating, and providing opportunity for Black storytellers and BIPOC voices. GRX is always down to work with brands/community orgs/festivals in allyship that believe in breaking barriers of entry within the industry and are interested in producing future-forward, dope, immersive activations directly to fans. We believe in empowering learners to become world builders, innovators, and creative entrepreneurs. Through our GRX Immersive Academy, we offer an array of timely educational programs for groups ranging from K-12 and collegiate level students, independent creative artists and entrepreneurs, and community organizations, brands, and enterprise corporations. Our curriculum weaves together storytelling, education, and technology, providing a gateway to immersive careers and creative entrepreneurship so you can create worlds and reimagine tomorrow. Our main service areas stand in our values: WE POWER STORYTELLING – Development and Production: from story development to physical production, immersive story development, virtual production, and motion capture. WE POWER TALENT – Training and education: educational courses through the GRX Immersive Academy for k-12, colleges/universities, independent creative artists, and enterprise/corporations. WE POWER EXPERIENCES – Branded experiences: bringing metaverse activations direct to the consumers for brands, organizations, community organizers, and festivals.