GTM® Hawthorne, Inc.

In a world where 70+% of products flop or fail outright, we partner with life science company executives to ensure their products land in the narrow 30% success category. IS YOUR COMPANY FACING STRUGGLING MOMENTS AROUND ANY OF THESE 4 KEY VALUE INFLECTION POINTS? --Preventing misalignment between executive team, Board, and investors --Ensuring new product investments do not waste capital or time --Addressing current product performance gaps before they become crises --Pressure-testing due diligence readiness with investors, corporate partners, or potential acquirers TO ADDRESS YOUR STRUGGLING MOMENTS, HAVE YOU RESPONDED FAVORABLY TO THESE THREE IMPERATIVES? Because speed-to-market and capital efficiency matter - --Adopted a needs-first view of the market --Avoided the solution-evangelizing trap --Organized for growth by agreeing on customer needs and how value is both created for customers & retained by you HAVE YOU DESIGNED DEMAND-FIRST STRATEGIES THAT LEAD TO CUSTOMER PULL SO INTENSE THAT ALTERNATIVES BECOME IRRELEVANT, BY DYNAMICALLY VALIDATING THESE THREE HYPOTHESES? --Curiosity Hypothesis: Curating actionable knowledge to identify the right customers in the right market context --Value Hypothesis: Uncovering customer demand & confirming unique customer value creation opportunities --Growth Hypothesis: Retaining sufficient tangible value from marketplace growth transactions WHO WE WORK WITH Executives. Investors. Boards. Bankers. GTM Hawthorne was founded by Donald B. Hawthorne in 2018. For more information on his background, please go to his LinkedIn profile at https://www.linkedin.com/in/donaldbhawthorne/ Please reach out if you want to discuss your progress in developing demand-first strategies: dbh@gtmhawthorne.com