Guanxi

Guanxi (pronounced gwan-see) is a Chinese travel PR and representation agency based in the UK with offices in the UK, China and Columbia. We offer Chinese Marketing, PR, Sales, Social Media and Research into the Chinese travel market. We also specialise in working with Chinese students living in the UK. Guanxi is a Chinese word which describes the personal trust and strong relationship built between two people which allows them to do great business together. It is an important concept in Chinese business and the essence of our agency. The guanxi we have in place with our Chinese travel trade and media networks is our agency superpower and the driving force behind the success of our clients in the Chinese market.