Hala Collective

Hala Collective is an ambitious apparel brand that has just launched a game-changer collection of underwear. After 2.5 years of researching, designing and prototyping the most comfortable, functional and safe underwear on the market, our first collection is finally for sale on our webshop. Indulge in high-quality underwear that fits your needs every day – from dry days to discharge, periods, postpartum and incontinence. Our designs are crafted to provide comfort and style for all body shapes and sizes, while eliminating unnecessary synthetic fibres, so you can bleed, leak, or just live, well. In addition to creating amazing products, we want to do it as responsibly and respectfully as possible. That’s why we are on a mission to be the world’s most transparent underwear (don’t worry, not literally). The apparel industry leaves a deep imprint, impacting not only the planet, but also the people who produce and consume its products. We are committed to doing our part by sourcing in accordance with leading social and environmental standards and by working to increase traceability and transparency. We are 100% women-owned and women-led. Established in Denmark, but with a team across Denmark, Portugal and Lebanon (where the Hala idea was born back in 2021). Supported by Innofounder (Innovation Fund Denmark) 2022-23. Business license: DK42920908