Hisense International Co., Ltd

Hisense is one of the earliest Chinese enterprises to implement an internationalization strategy. In response to the national strategy of "going global," it consistently pursues internationalization as a long-term strategy for the development of the company and established the consensus that "the majority of Hisense's development lies overseas" while achieving great performance in the Chinese market. In 2006, under the strategy of "Brand Globalization", Hisense International integrates the overseas resources of Hisense Group Holding. Hisense owns 64 overseas companies, offices, and so on to implement the localized operation. There are 18 overseas production bases implementing regional production. Additionally, Hisense has 16 overseas R&D centers to strengthen key technologies and create cutting-edge products constantly while investing 5% of its annual revenue in R&D. In 2018, Hisense announced the acquisition of Toshiba Visual Solutions Corporation ("TVS"), holding 95% of its shares. In July 2018, Hisense welcomed a new member to the family — gorenje. The acquisition of gorenje not only benefited Hisense from a brand perspective, with high-end brands like ATAG and ASKO, but will also greatly enhance the output capacity of Hisense's appliances through gorenje's production facilities across Europe.