Holben Strategy

My LinkedIn profile shows that I have broad and deep planning experience, have won awards, and have worked/led some of the best independent and agency networks in the world. It doesn't show that I’m a pragmatic planner who rails against ‘ivory-tower' planning. I believe great work is launched from solid strategy and collaboration. I have experience in brand, conceptual, social, digital, communication, and performance planning in B2C and B2B. This makes me a resourceful and resilient planner able to tackle most client needs. I understand the difference between an insight and a proposition, audience groups and targets, and how to turn a fact into a benefit. I love this industry and am passionate about making work that works. If you ask my colleagues what I am like, I hope they would say you can trust me to do a great job, contribute to a positive culture, and tackle projects with intelligence and good humour. Category experience includes: - Finance (UBS, Allianz, Barclays Group, Lloyds Banking Group, Compare the Market) - FMCG (P&G, Unilever, J&J) - Retail (M&S, Whitestuff, Ugg) -Charity (RNLI, SCUK, MacMillan) - Luxury (Gucci, Dunhill) -Beauty (L'Oréal Group's 22 UK brands) - Tech/Telecomms (Wallbox, BT, Ericsson) - Pharma (Pfizer, Roche) Awards - Recognition at The Drum, DADIs, Financial Services Forum, Design Week, D&AD, The One Show, Creative Circle, LIAA, BIMA, IVCA, Cannes Cyber Lions, NMA Effectiveness & Revolution Awards, The DMAs, and the ECHOES.