House of VXN (formerly Color Up Therapeutics)

We are more than a skincare company, we are a movement that began in 2015 under the name Color Up Therapeutics, evolved into VXN Wellness when we became fully women-owned in 2023, and today exists as House of VXN: a home for women-owned wellness brands, professional skincare practitioners, and botanical medicine believers who are leading the cannabis and clean beauty revolution. As our name and branding have evolved to reflect each evolution we've walked through as a small business, our mission has always remained clear. We exist to create a safe space for all beings to explore holistic healing modalities through education, resources, products, and supportive experiences. We hold an unshakable belief that wellness is power, and that the choices we make - what we put in and on our bodies, the businesses we support, and the ways we govern our own health - are revolutionary acts. Today, House of VXN is an ecosystem of educated small business owners working in service to their communities in a collective effort to bring healing home for each individual. Together, we are reclaiming wellness as a birthright, and we are rebuilding economic pathways for women. Through our wholesale platform, we reach beyond our original Denver home and place this movement in the hands of estheticians, spa owners, retail founders, boutique owners, and practitioners across the country who pass it forward with every touch, treatment, connection, and product shared.