IC-SITUM

IC-SITUM is a Mexican company with experience on imports, distribution and brand building. We provide a complete service complying all Mexican regulations, customer policies, sales intelligence and order management. We understand how the Mexican market behaves, but we also recognize brand knowledge and experience; therefore, we are experts developing strategies with our commercial partners to set goals and overpass them. Our core business are premium brands of: - Beauty Care - Health Care IC-SITUM has developed more than 25 global and leading brands in Mexico, reaching more than 6,600 points of sale on massive market, more than 5,600 points of sale with pharmacy chains and 12,000 with drug and grocery wholesalers. A key driver is to work as a team with our commercial partners implementing brand strategies and customizing it for the Mexican market. On the market side we have developed best in class retail execution on launch of our brands, leading by a well experienced sales and merchandising team, supported by an flied operation team of stock boys, merchandisers and demogirls. We have developed a social media and PR team that develop and mantain our key brands connected with our consumers.