Content ...
The world—and especially the world-wide-web—turns on content. From commerce to collateral, branding to blogging, management to marketing, content makes the world go round. Why is so much of it so bad?
The simple answer is investment. Good content costs … time, effort, and money.
Or does it?
The most valuable elements of any content are communicative clarity and rhetorical persuasion.
Is it clear? Does it sell? A “no” to either question (and most content fails miserably at both) inevitably spells disaster. In other words, it isn’t good content that costs … it’s bad.
My mission is simple: to save the world from bad content.
Salvation …
Every piece of content — from blogs to videos, emails to podcasts, ebooks to infographics — must answer two questions:
1. What hell does it save from?
2. What heaven does it deliver unto?
That might sound a bit theological, but it’s the most visceral way to make your content about them ... not you.
Self-centeredness is a plague.
Good content rescues its audience. It solves real problems for real people by delivering real value.
Company Details
- Employees
- 1
- Founded
- -
- Address
- Portland, Us
- aa****@****ent.com
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Website
- iconicontent.com
- HQ
- Portland
Iconicontent Questions
Iconicontent's website is iconicontent.com
Iconicontent's LinkedIn profile is https://www.linkedin.com/company/iconicontent
Iconicontent has
1 employees.
View email and phone details for 1
employees at Iconicontent.
Iconicontent's industry is
Advertising Services
Iconicontent's top competitors are
Wolfco,
Enlightened Studios,
Operators Podcast,
Common Thread Collective,
Heart & Haven,
4th Wall Studios, Llc,
Marked3d,
Fermàt,
Hannah Houg Creatives,
Recart.
Iconicontent's support email address is aaron@iconicontent.com
Iconicontent's categories are Advertising Services
Iconicontent's founding year is 2013
