Ideal Home Show

Connecting brands and audiences through Ideal Home inspiration for over 116 years, the Ideal Home Show is a beacon of innovation and inspiration. As one of the UK’s most respected live consumer shows at Olympia, London, UK, it brings together full-scale show homes and gardens, with over 600 brands, cutting-edge technology, and the latest trends, all showcased by a team of experts and celebrity guests. Backed by award-winning marketing activities, the Ideal Home Show enjoys extensive media and TV partnerships. This provides unparalleled opportunities to showcase partner brands and businesses to our audience through bespoke experiential packages. Eat & Drink Festival - see our showcase page (Co-located with Ideal Home Show Spring, Scotland, and Christmas) London's largest indoor food and drink festival celebrates the best in modern cuisine, mixology, and independent produce. Featuring The Artisan Producers' Market, Eat & Drink Stage, and The Great Eat, it’s the ultimate venue for food and drink brands to showcase, sample, and sell to an enthusiastic audience of foodie fanatics. The Cake & Bake Show - see our showcase page (Co-located with Ideal Home Show Christmas) The UK's premier event for the baking community caters to professionals, home bakers, and baking enthusiasts alike. Signature features include the beloved Cake Competition, Sugarcraft Stage, and new Pro Masterclasses. The Cake & Bake Show offers a unique platform to engage with over 15,000 bakers and cake decorators, bringing your brand to life in a vibrant, dedicated environment.