IMARK Strategy & Research

As strategy consultants and market researchers, we support companies with strategic development and tailor-made market research. IMARK was founded in 2001 by employees of the University of Innsbruck. Since then, we have assisted more than 150 companies in strategy development and market research projects. Our close connection with the academic world and our passion for research inspire us develop further our methodological concepts and consulting approaches. Our fields of expertise are: (1) STRATEGY: Our mission is to enable clients to develop their future strategic direction. We design and moderate, ensure comprehensible documentation and support companies in implementing their strategy. Our main services are: Strategy Development, Brand Identity and Positioning (2) MARKET RESEARCH: With extensive methodological expertise and experience, we discuss the different ways possible of obtaining the necessary information, then we collect data and ensure that it becomes decision-relevant. Thanks to our close connection with the academic world, we are always up to date with the latest research methods and can therefore develop a tailor-made state-of-the-art market research concept for a company’s specific question. Our expertise in market research covers: Market Intelligence, Customer Insights and Brand Understanding,