In4Art

Founded in 2015 by Rodolfo and Lija Groenewoud van Vliet, In4Art is interested in that place where science, technology and the arts meet. Its work focuses on creating space for experiments that enable responsible innovations to be envisioned and brought into being. In4Art is driven every day by the need to increase the impact of art in society and the economy by bringing about systematic change that contributes to the circular economy and next-generation internet. A peculiar mix of researchers, creatives, and business developers, it does this by searching for overlooked perspectives and unexpected solutions that can change the world for good; it collects them, partners in their further development, and shares their transformative potential. The In4Art approach is rooted in a steadfast belief in the power of artistic experiment combined with rigorous research and a practical perspective on the need to create lasting value. This led to the development of the Art-Driven Innovation method for innovative idea generation and a bottom-up approach to actively developing responsible innovations.