Incrmntal

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INCRMNTAL’s mission is to evolve marketing measurement. INCRMNTAL is an AI incrementality measurement platform allowing advertisers to measure the true incremental value of any activity impacting their marketing KPIs. Utilizing causality and AI, the platform does not rely on user-level data for measurement. The platform is built for marketers across any industry who run campaigns both online and offline. The aim is to measure the true effectiveness of their advertising budgets. The platform is privacy-centric, meaning that it uses no user-level data to run measurements. While at the same time it runs continuously, meaning no need to pause campaigns or run any experiments. Founded in 2020 by industry veterans Maor Sadra and Moti Tal, INCRMNTAL serves customers such as: Hopper, eToro, Binance, Autoscout24, Huuuge Games, SEGA, and others Learn more at incrmntal.com

Company Details

Employees
28
Founded
-
Address
Tel Aviv, Il
Email
in****@****tal.com
Industry
Software Development
NAICS
Software Publishers
Keywords
Mineola.
HQ
Tel Aviv
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INCRMNTAL Secures $4.1 Million in Seed Round - The SaaS News

INCRMNTAL Secures $4.1 Million in Seed Round The SaaS News

Measurement Real Talk, With INCRMNTAL’s Maor Sadra - AdExchanger

Measurement Real Talk, With INCRMNTAL’s Maor Sadra AdExchanger

Roku and Incrmntal Team Up to Give Faster Insights on CTV - ADWEEK

Roku and Incrmntal Team Up to Give Faster Insights on CTV ADWEEK

“Our platform is changing the face of incremental marketing” - CTech

“Our platform is changing the face of incremental marketing” CTech

CTV generates ten times more conversions than linear TV - Performance Marketing World

CTV generates ten times more conversions than linear TV Performance Marketing World

Data: CTV outperforming linear, YouTube in US - Advanced Television

Data: CTV outperforming linear, YouTube in US Advanced Television

No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era - AdExchanger

No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era AdExchanger

INCRMNTAL Raises $4.1 Million In Seed Funding (And Has Some Strong Words For MTA) - AdExchanger

INCRMNTAL Raises $4.1 Million In Seed Funding (And Has Some Strong Words For MTA) AdExchanger

In The Face Of War, An Israeli Ad Tech Startup Chooses Resilience - AdExchanger

In The Face Of War, An Israeli Ad Tech Startup Chooses Resilience AdExchanger

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