ISG

ISG is an independently-owned, full-service market research firm based in the Twin Cities. Founded in 1996, the firm began with a specialization in data-collection. Since then, the company has grown steadily by fostering strong client relationships based on credibility, expertise and trust. Today ISG maintains a leadership position in data collection capability, but also offers a complete range of quantitative and qualitative research services and strategic consultation – delivering truly turnkey information solutions for a broad base of clientele across a wide variety of industries. Our services include: -Assessments and planning -Attitude, perceptions, awareness and utilization -Brand analysis, re-brand, brand refresh -Competitive intelligence -Concept testing: Creative, messaging, new product, promotion, merchandising, website -Consumer segmentation and profiling: demographic, psychographic and technographic -Customer loyalty / net promoter scoring -Market potential and penetration -Market segmentation -Monitoring: Trends, brand health -Organizational research: Sales performance, change management, organizational health assessment -Pricing strategy -Product development / product improvement -Product testing -Recall: Brand, campaign, message -Secondary research -Situational analysis -Strategy consulting -Tracking studies -Website usability testing