inloyal (acquired by Hansa Cequity)

Loyalty programs have always been utilized by retail brands to make it more and more appealing for their customers to shop with them, leading to increased revenues through repeat purchases from the same set of customers. However, ensuring that the right kind of loyalty program strategy along with the technology platform to support it becomes extremely critical for the success of any loyalty program. Remember, customers will not come running after you for your rewards. They will come running to you for the experience you provide them along with the rewards. The better the experience, the more effective will be the loyalty strategy in ensuring customer retention and delight. inloyal is 'the' digital loyalty pocket for retail customers and plug-and-play loyalty rewards management platform for retailers. Via inloyal, your brand can have its own loyalty program created, integrated with your storefronts and hosted on cloud in no time. Whether you have an existing program or wish to create a new one, all your existing data shall be accounted for and your program will wake up to an updated start, ready to emerge as a much stronger and advanced tool for your brand and customers. Update: It is 2016, 2 years since inloyal first kicked off with a client. In the past two years, inloyal has processed over Rs. 185 crores of loyalty sales, awarded 19 million rewards points, of which over 9 million have been redeemed. It is now time for us to scale up and take this platform to the next stage. And with that perspective in mind, we have made a deal with Hansa Cequity to acquire inloyal, and then invest in us to fuel our growth and expansion. Cheers for the exciting times ahead!