Ipsos U Hrvatskoj

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U svijetu neprestanih promjena, postaje imperativ proaktivno i brzo prepoznati prave tržišne prilike. Kvalitetni podaci i globalna stručnost značajno smanjuju rizik od donošenja nepromišljenih odluka. Kroz precizna mjerenja i tumačenje aktualnih trendova, Ipsos tim, pruža vam podršku u donošenju pametnijih poslovnih odluka koje će podržati vaš rast i iskorak na tržištu. Više od 30 godina, naši klijenti nas prepoznaju kao partnera koji je za njih daleko više od samog dobavljača podataka. Mi smo njihov saveznik u kontinuiranom stvaranju inovacija kroz proaktivno praćenje tržišta temeljeno na najnaprednijim i najnovijim znanstvenim metodologijama i tehnologijama. U svim segmentima naše djelatnosti promoviramo načela sigurnosti, jednostavnosti, brzine i kvalitete. Našim klijentima pružamo priliku za brže, pametnije i odvažnije djelovanje jer uspjeh dolazi uz jednostavnu formulaciju: Kada se osjećate sigurno, možete raditi pametnije. Dio smo globalne mreže svjetskog lidera, Ipsos i aktivno surađujemo s podružnicama u više od 90 zemalja diljem svijeta. Zahvaljujući našoj kolektivnoj stručnosti, među prvima prepoznajemo buduće trendove u različitim industrijama, a naša istraživanja možemo provesti bilo gdje na svijetu. Razumijemo brendove, znamo kako ih razvijati i izgrađivati. Procjenjujemo tržišni potencijal i analiziramo tržišne trendove. Pomažemo našim klijentima izgraditi dugoročne odnose sa svojim kupcima, testiramo marketinške kampanje i analiziramo reakcije publike na različite medijske kanale. Naša istraživanja mjere javno mnijenje diljem svijeta. Ako želite saznati više o našim uslugama, kontaktirajte našeg Ipsos stručnjaka koji će za vas skrojiti rješenje prilagođeno vašim potrebama damir.strelov@ipsos.com
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News

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings - Ipsos

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings Ipsos

Welcome to Season 8 of our Experience Perspective podcast - Ipsos

Welcome to Season 8 of our Experience Perspective podcast Ipsos

What Worries The World? September 2025 - Ipsos

What Worries The World? September 2025 Ipsos

Know the New America & Beyond: April 2025 - Ipsos

Know the New America & Beyond: April 2025 Ipsos

America’s reputation drops across the world - Ipsos

America’s reputation drops across the world Ipsos

Market Essentials: Did You Know? - Ipsos

Market Essentials: Did You Know? Ipsos

Gen Z: Key takeaways, data, and strategic insights - Ipsos

Gen Z: Key takeaways, data, and strategic insights Ipsos

Ipsos, in partnership with W. Capra, announces 2025 Channel Check-IN: The C-Store Experience - Ipsos

Ipsos, in partnership with W. Capra, announces 2025 Channel Check-IN: The C-Store Experience Ipsos

Ipsos launches new panel focused on military veterans and their families - Ipsos

Ipsos launches new panel focused on military veterans and their families Ipsos

Americans have a negative economic outlook, even as many feel their personal economic situation hasn’t changed - Ipsos

Americans have a negative economic outlook, even as many feel their personal economic situation hasn’t changed Ipsos

Americans support extending some tax cuts in House budget – but not for the wealthy or corporations - Ipsos

Americans support extending some tax cuts in House budget – but not for the wealthy or corporations Ipsos

Progress and Polarisation: Global Attitudes Toward Gender Equality in 2025 - Ipsos

Progress and Polarisation: Global Attitudes Toward Gender Equality in 2025 Ipsos

Poll on Americans views on marriage and marriage health - Ipsos

Poll on Americans views on marriage and marriage health Ipsos

Know the New America & Beyond: July 2025 - Ipsos

Know the New America & Beyond: July 2025 Ipsos

How Ipsos helps businesses Know the New America - Ipsos

How Ipsos helps businesses Know the New America Ipsos

Getting value for their money is key for online shoppers - Ipsos

Getting value for their money is key for online shoppers Ipsos

Reuters/Ipsos Issues Survey May 2025 - Ipsos

Reuters/Ipsos Issues Survey May 2025 Ipsos

Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point - Ipsos

Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point Ipsos

Thailand's Happiness: A Delicate Balance Between Finances and Well-being - Ipsos

Thailand's Happiness: A Delicate Balance Between Finances and Well-being Ipsos

Browse the Ipsos Generations Report 2025 - Ipsos

Browse the Ipsos Generations Report 2025 Ipsos

Natalie Kinney to lead Ipsos’ Market Strategy & Understanding team in the U.S. - Ipsos

Natalie Kinney to lead Ipsos’ Market Strategy & Understanding team in the U.S. Ipsos

Americans unhappy with the direction of the cost of living - Ipsos

Americans unhappy with the direction of the cost of living Ipsos

Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues - Ipsos

Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues Ipsos

Reuters/Ipsos Large Sample Poll February 2025 - Ipsos

Reuters/Ipsos Large Sample Poll February 2025 Ipsos

Parents Believe New Instagram Teen Accounts Will Benefit Teens - Ipsos

Parents Believe New Instagram Teen Accounts Will Benefit Teens Ipsos

Support for some Trump executive orders is mixed - Ipsos

Support for some Trump executive orders is mixed Ipsos

[Webinar] KEYS: Uncharted Territory - Ipsos

[Webinar] KEYS: Uncharted Territory Ipsos

Ipsos achieves ISO 20252:2019 certification - Ipsos

Ipsos achieves ISO 20252:2019 certification Ipsos

Most Americans read, but it's not our priority leisure activity - Ipsos

Most Americans read, but it's not our priority leisure activity Ipsos

Learners Research Week - Ipsos

Learners Research Week Ipsos

Global attitudes to housing and house prices - Ipsos

Global attitudes to housing and house prices Ipsos

CX Global Insights 2025: Unlocking the Future of Customer Experience - Ipsos

CX Global Insights 2025: Unlocking the Future of Customer Experience Ipsos

Americans want to live healthier in 2025. Here’s what that looks like, from alcohol to exercise - Ipsos

Americans want to live healthier in 2025. Here’s what that looks like, from alcohol to exercise Ipsos

Majority of Americans support deporting immigrants who are in the U.S. illegally - Ipsos

Majority of Americans support deporting immigrants who are in the U.S. illegally Ipsos

July 2025: Global consumer confidence holds steady this month - Ipsos

July 2025: Global consumer confidence holds steady this month Ipsos

Beyond the Metrics: Exploring the Forces Shaping Customer Experiences - Ipsos

Beyond the Metrics: Exploring the Forces Shaping Customer Experiences Ipsos

Conflicting Global Perceptions around AI present Mixed Signals for Brands - Ipsos

Conflicting Global Perceptions around AI present Mixed Signals for Brands Ipsos

Ipsos @ Cannes 2025 - Ipsos

Ipsos @ Cannes 2025 Ipsos

Ipsos Launches AI-Powered Risk Informer for Real-Time, Project-Based Risk Monitoring - Ipsos

Ipsos Launches AI-Powered Risk Informer for Real-Time, Project-Based Risk Monitoring Ipsos

Reuters/Ipsos Issues Survey December 2024 - Ipsos

Reuters/Ipsos Issues Survey December 2024 Ipsos

Most Americans support immediately ending U.S. involvement in the conflict with Iran - Ipsos

Most Americans support immediately ending U.S. involvement in the conflict with Iran Ipsos

New Survey Highlights Critical Gaps in Preventive Care for Women - Ipsos

New Survey Highlights Critical Gaps in Preventive Care for Women Ipsos

The Power of Product Testing with Synthetic Data - Ipsos

The Power of Product Testing with Synthetic Data Ipsos

Trustworthiness - Ipsos

Trustworthiness Ipsos

What Worries the World - March 2025 - Ipsos

What Worries the World - March 2025 Ipsos

Most Americans, across party lines, oppose Medicaid funding cuts - Ipsos

Most Americans, across party lines, oppose Medicaid funding cuts Ipsos

Voices of Europe: A Call for Change - Ipsos

Voices of Europe: A Call for Change Ipsos

Decoding Misinformation: Why we fall for fake news - Ipsos

Decoding Misinformation: Why we fall for fake news Ipsos

[PRESS RELEASE] - The Ipsos AI Monitor 2025 - Ipsos

[PRESS RELEASE] - The Ipsos AI Monitor 2025 Ipsos

Ignite Growth with Collective Innovation - Ipsos

Ignite Growth with Collective Innovation Ipsos

Ipsos Update – March 2025 - Ipsos

Ipsos Update – March 2025 Ipsos

CARLSBERG CASE: From revised branding strategy to new advertising universe - Ipsos

CARLSBERG CASE: From revised branding strategy to new advertising universe Ipsos

Survey of Ukranian Citizens - Ipsos

Survey of Ukranian Citizens Ipsos

January 2025: Consumer confidence up globally to begin 2025 - Ipsos

January 2025: Consumer confidence up globally to begin 2025 Ipsos

Good profitability and cash flow generation despite slower growth in 2024 - Ipsos

Good profitability and cash flow generation despite slower growth in 2024 Ipsos

Global Attitudes to the Ukraine War - Ipsos

Global Attitudes to the Ukraine War Ipsos

"The system is broken": Ipsos study across 31 countries reveals deepening distrust in politics and elites - Ipsos

"The system is broken": Ipsos study across 31 countries reveals deepening distrust in politics and elites Ipsos

What Worries the World – February 2025 - Ipsos

What Worries the World – February 2025 Ipsos

February 2025: Consumer confidence stable following last month’s uptick - Ipsos

February 2025: Consumer confidence stable following last month’s uptick Ipsos

Current Ipsos Surveys in Field - Ipsos

Current Ipsos Surveys in Field Ipsos

Six In Ten Canadians (58%) Approve of the Liberal Government’s Performance Under PM Carney - Ipsos

Six In Ten Canadians (58%) Approve of the Liberal Government’s Performance Under PM Carney Ipsos

Liberals Take Lead for First Time Since 2021 - Ipsos

Liberals Take Lead for First Time Since 2021 Ipsos

Personal banking service quality - Ipsos

Personal banking service quality Ipsos

Satisfaction ratings - Ipsos

Satisfaction ratings Ipsos

Ipsos Veracity Index 2024 - Ipsos

Ipsos Veracity Index 2024 Ipsos

Four in ten (43%) Canadians age 18-34 would vote to be American if citizenship and conversion of assets to USD guaranteed - Ipsos

Four in ten (43%) Canadians age 18-34 would vote to be American if citizenship and conversion of assets to USD guaranteed Ipsos

What Worries the World – December 2024 - Ipsos

What Worries the World – December 2024 Ipsos

The Financial Research Survey (FRS) - Ipsos

The Financial Research Survey (FRS) Ipsos

[PRESS RELEASE] - AI Monitor 2025 - Ipsos

[PRESS RELEASE] - AI Monitor 2025 Ipsos

[PRESS RELEASE] - Ipsos Trust Track 2024 - Ipsos

[PRESS RELEASE] - Ipsos Trust Track 2024 Ipsos

More than two-thirds of UK adults believe those producing or selling plastic products and packaging should bear the bulk of responsibility for tackling plastic pollution in the UK - Ipsos

More than two-thirds of UK adults believe those producing or selling plastic products and packaging should bear the bulk of responsibility for tackling plastic pollution in the UK Ipsos

Positivity about how this year has gone highest since before the pandemic - Ipsos

Positivity about how this year has gone highest since before the pandemic Ipsos

Most Influential Brands in Canada 2024 - Ipsos

Most Influential Brands in Canada 2024 Ipsos

November 2024 LSEG/Ipsos Primary Consumer Sentiment Index - Ipsos

November 2024 LSEG/Ipsos Primary Consumer Sentiment Index Ipsos

Understanding Aotearoa New Zealand - Cost of Living Report 2025 - Ipsos

Understanding Aotearoa New Zealand - Cost of Living Report 2025 Ipsos

6 in 10 Britons hold unfavourable opinion of Donald Trump and Elon Musk - Ipsos

6 in 10 Britons hold unfavourable opinion of Donald Trump and Elon Musk Ipsos

Cancer, Obesity, Mental Health, India’s top health concerns: Ipsos Health Service Report 2024 - Ipsos

Cancer, Obesity, Mental Health, India’s top health concerns: Ipsos Health Service Report 2024 Ipsos

Ipsos NZ Issues Monitor June 2025 - Ipsos

Ipsos NZ Issues Monitor June 2025 Ipsos

About Ipsos - Ipsos

About Ipsos Ipsos

Ipsos Expands Public Affairs Services in Ottawa to Strengthen National Reach - Ipsos

Ipsos Expands Public Affairs Services in Ottawa to Strengthen National Reach Ipsos

Clifford Young, President of Ipsos U.S. Public Affairs, joins the Ad Council’s Board of Directors - Ipsos

Clifford Young, President of Ipsos U.S. Public Affairs, joins the Ad Council’s Board of Directors Ipsos

Alice Wang named as Chief Financial Officer, Ipsos North America - Ipsos

Alice Wang named as Chief Financial Officer, Ipsos North America Ipsos

Artificial Intelligence: Key insights, data and tables - Ipsos

Artificial Intelligence: Key insights, data and tables Ipsos

Ipsos Announces Four Promotions to Enhance Client Focus - Ipsos

Ipsos Announces Four Promotions to Enhance Client Focus Ipsos

Pride month 2023: 9% of adults identify as LGBT+ - Ipsos

Pride month 2023: 9% of adults identify as LGBT+ Ipsos

Trust is on the rise for many professions; influencers and politicians seen as least trusted - Ipsos

Trust is on the rise for many professions; influencers and politicians seen as least trusted Ipsos

People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up - Ipsos

People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up Ipsos

Ipsos Health Service Report 2024: Mental Health seen as the biggest Health issue - Ipsos

Ipsos Health Service Report 2024: Mental Health seen as the biggest Health issue Ipsos

Familiarity with the 988 Suicide & Crisis Lifeline remains low at two-year mark - Ipsos

Familiarity with the 988 Suicide & Crisis Lifeline remains low at two-year mark Ipsos

A New World Disorder: Opportunity in a Polycrisis - Ipsos

A New World Disorder: Opportunity in a Polycrisis Ipsos

Ipsos New Zealand Issues Monitor - Feb 2025 - Ipsos

Ipsos New Zealand Issues Monitor - Feb 2025 Ipsos

Three in four adults globally say they would get a vaccine for COVID-19 - Ipsos

Three in four adults globally say they would get a vaccine for COVID-19 Ipsos

Two global religious divides: geographic and generational - Ipsos

Two global religious divides: geographic and generational Ipsos

Novartis Insights Innovation Unlocks the Online Ecosystem - Ipsos

Novartis Insights Innovation Unlocks the Online Ecosystem Ipsos

Ipsos Global Trends: 10-year anniversary - Ipsos

Ipsos Global Trends: 10-year anniversary Ipsos

The link between media consumption and public opinion - Ipsos

The link between media consumption and public opinion Ipsos

Media source affects Americans’ understanding of crime, immigration, the economy - Ipsos

Media source affects Americans’ understanding of crime, immigration, the economy Ipsos

COVID-19 vaccination intent is decreasing globally - Ipsos

COVID-19 vaccination intent is decreasing globally Ipsos

Ipsos announces new leader for USA Customer Experience team - Ipsos

Ipsos announces new leader for USA Customer Experience team Ipsos

Tokyo Olympics draw muted interest - Ipsos

Tokyo Olympics draw muted interest Ipsos

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