IsoléS

isolés is about that feeling we all have as cyclists, those moments in a ride when we can reflect inwards, meditate on what it means to be a part of something much bigger, but still individual. The term isolés was given to the category of cyclists on early editions of the Tour de France who rode with no team and no sponsor. They rode for themselves, independent of outside influences. We wanted to establish a brand that addressed our needs as isolated riders while simultaneously respecting and interacting with the environment around us, be that other riders, road users or nature. An isolés rider is cycling for pleasure, not pain, and does so with a respectful appreciation for the environment. Origins isolés was established in Vejle in 2018 to address a need for quality, stylish, yet affordable and environmentally conscious cyclewear. Our kit embraces the timeless design sensibilities that have become synonymous with Denmark. Founders is Henrik Dahl Rubak.