The German Audit Bureau of Circulation (IVW) has neutrally and objectively recorded and audited the distribution of advertising media since 1949. With the establishment of the IVW, media providers (publishers), advertisers and advertising agencies created an effective controlling system which is under their joint supervision.
Almost all relevant advertising media categories are covered under the umbrella of the IVW: newspapers, magazines and other periodically appearing press products, broadcast media (radio and TV), cinema advertising and digital media.The underlying idea is simple and obvious. In order to function, the advertising market requires performance data regarding the advertising media that are offered on the market. However, if these data were collected by each provider of an advertising medium for its own advertising media with its own individual methods, on the one hand, no comparability with the data of other providers would be guaranteed, and on the other hand, there would also be no independent assurance of data quality. The advertising market players transferred these tasks to a common parent institution: the IVW.
The results of the IVW's work provide reliable data for the market, for professional advertisers and performance-based competition between the media. As an independent, non-commercial, and neutral auditing organization, the IVW provides the media and advertising industry, and interested public, with basic data for the marketing of media as advertising.
Company Details
- Employees
- 33
- Founded
- -
- Address
- Am Weidendamm 1a, Berlin,berlin 10117,germany
- Industry
- Non-Profit Organizations
- Website
- https://www.ivw.de/
- Keywords
- IVW, Werbeträger, Prüfung, Validierung, Digital, Print, Paid Content, Kino, Funk, Medien, Auflagen, Page Impressions, Visits, Audit, Circulation, SZM, INFOnline, Joint Industry Commitee, JIC, Markt-Media-Analysen, AGOF, agma, AGF, Verband, Werbewirtschaft, ZAW.
- HQ
- Berlin, Berlin
- Competitors
- MEEDIA, Zentralverband der deutschen Werbewirtschaft ZAW, ZMG Zeitungsmarktforschung Gesellschaft, PVG Unternehmensgruppe, INFOnline GmbH, Kirschbaum Verlag, Shuangma Industry Engineering & Consulting (Shenyang) Co., Ltd., Pyxl Consulting, IPPEN.MEDIA, Arbeitsgemeinschaft Media-Analyse e.V. (agma).
German Audit Bureau Of Circulation (Ivw) Questions
German Audit Bureau Of Circulation (Ivw)'s website is https://www.ivw.de/
German Audit Bureau Of Circulation (Ivw)'s LinkedIn profile is https://de.linkedin.com/company/ivw-ev
German Audit Bureau Of Circulation (Ivw) has
33 employees.
View email and phone details for 33
employees at German Audit Bureau Of Circulation (Ivw).
German Audit Bureau Of Circulation (Ivw)'s industry is
Non-profit Organizations
German Audit Bureau Of Circulation (Ivw)'s top competitors are
Meedia,
Zentralverband Der Deutschen Werbewirtschaft Zaw,
Zmg Zeitungsmarktforschung Gesellschaft,
Pvg Unternehmensgruppe,
Infonline Gmbh,
Kirschbaum Verlag,
Shuangma Industry Engineering & Consulting (Shenyang) Co., Ltd.,
Pyxl Consulting,
Ippen.media,
Arbeitsgemeinschaft Media-Analyse E.v. (Agma).
German Audit Bureau Of Circulation (Ivw)'s categories are Non-profit Organizations
German Audit Bureau Of Circulation (Ivw)'s founding year is 1949
