IZE Innovation Group

How can IZE Innovation Group help your company? Here's our key benefit to companies: we help identify relevant disruptive innovations because you can't. Innovation is hard for established companies because of three main reasons: 1. It is always the easier route to say, "No" From middle managers on up, if there is a decision to try something new, the simplest answer is, "No." Of course, it is often the correct answer, and no one is going to get fired for saying it. Companies need their team to be focused, and that means companies need to say no to many ideas. 2. A company's team is self-selected Employees are hired (and retained) because they fit a corporate cultural mould. This is important because companies have to move quickly as a unit in the same direction. Cacophony and dissonance among the team make for ineffective movement. Thus, asking team members to think outside the box is orthogonal to the concept of an aligned workforce. It is not possible to simultaneous have a coordinated team that fundamentally thinks and acts differently. 3. Established companies cannot afford even a minor innovative failure Part of the reason why "No" is often a good answer is because failure is so costly. Innovation, however, requires repetitive failures to fine tune an idea into a successful one. Established companies cannot afford even a minor failure because it speaks badly for all present, past and future products and services. Startups, however, can fail and no one bats an eyelash. IZE Innovation Group helps your company monitor relevant startups and what they do. You can then either buy and use their products or services, partner with them, invest in them, or acquire them. In the meantime, you spend nothing on them and ignore them if they don't fit your needs. Contact us at info@theizegroup.com to learn how we can help you leverage innovation.