JME Labs

I help brands—from early-stage disruptors to global leaders—achieve sustainable growth through data-driven eCommerce and omnichannel strategies. With over 15+ years in digital growth, I’ve led transformative initiatives and delivered measurable results for both high-growth startups and established global brands: 🚀 Transformed Walmart’s Online Grocery from concept to 1,000+ markets as a founding team member, changing the way consumers grocery shop 🚀 Built Nike’s Global Apparel eCommerce division as Digital GM, launching Hijab, Yoga, and Maternity lines and 2x revenue in 3 years 🚀 Led Vital Proteins’ eCommerce team to 30% YoY profitable growth, culminating in a Nestlé acquisition 🚀 Advisor to early-stage startups at Stripes and Starshot Ventures with a focus on DTC efficiency and Amazon expansion With experience across Fortune 50s like Walmart, Nike, and Sony, as well as emerging brands like Vital Proteins and Everlane, I bring agility and precision. Through my work as an eCommerce advisor and fractional CXO, I scale early-stage brands through DTC, Amazon, and Retailer.com strategies, taking brands from 6 > 7 > 8 > 9 figures. My core principles for sustainable growth include: 1️⃣ Customer-Centric Growth: I lead with audience insights that impact branding to product development, and marketing, tying back to the problem to solve for consumers 2️⃣ Big-Picture Strategy: I tap into growth strategies that span the customer journey, from product management, acquisition and retention marketing, and GTM plans that apply across DTC, Amazon, and Retailer.com. 3️⃣ Data-Driven Decisions: I foster a culture where teams know what works, why, and use it to drive strategy and prioritization through dashboards and strategic plans that scale As a top-rated instructor on Maven (4.9/5 stars), teaching eCommerce 201 - as well as a 1:1 coach - I also work with emerging digital leaders, career switchers, and early stage founders, helping them confidently chart their next steps.