Jobeco Food

Jobeco Food, a creation of Jobeco Group, is home to 5 premium F&B brands with over 200 products, serving the belief that quality is for everyone. By providing the highest price to quality ratio in emerging markets we are fueling tomorrows growth through food. Having traveled to many emerging countries, we discovered an incredibly worrying pattern among many wholesale markets and retail outlets. We spotted a noticeable price difference between the low, and high-quality food products. Given the price-sensitivity in these markets, the vast majority of hard-working families have had no choice but to consume such products that we believe are of unacceptable quality. Having been so disturbed by this, we felt it became our responsibility to find out why this was the case. We went on a journey speaking to many families, store owners and wholesalers but still, we did not find an answer to why such a price gap existed for quality. Our only hope was to take matters into our own hands. Having conducted in-depth market studies, we decided to reverse engineer the prices of more than 100 products. The answer – exploitation, simple as that. A combination of extremely high barriers to entry and lack of substitutes facilitated an environment for market leaders and foreign businesses to take advantage of consumers. Since that day, it has become our mission to improve the industry and the lives of millions, because Quality is for Everyone.