John Herrera

Herrera’s eponymous brand was established in Manila in 2008, specializing in evening wear and “occasion wear” for women while a menswear line followed in 2014. Herrera joined the International Fashion Showcase 2015 (organized by the British Fashion Council through CITEM) with five other Filipino designers. That same year, he joined and won London Emerging Designer Award and then showed his winning collection Bioluminescence at Tokyo Fashion Week. In February 2017, Herrera joined and won Britain’s Top Designer Award (organized by Fashion's Finest in London) with the Agila collection. He then made his debut in Fashion Scout, a showcasing platform for emerging brands in the UK. His six-look Agila collection was immediately featured in British Vogue, Getty images and The Telegraph UK. His collection for Fashion Scout dubbed Armada was his first full collection in London Fashion Week and would also be featured in Vogue UK. Both the Agila and Armada collections are a product of John’s collaboration with Epson Digital printing technology, of which he is the current ambassador. He opened his first store in Manila in late 2018. Trench coats, jackets, cover-ups, short and long dresses in neoprene and his Agila and Armada prints are on sale in limited numbers. Focusing more on “high street fashion,” a look John has mastered though years of training, women and men who love to travel in style now have access to his designs. Because of his advocacy to support the Philippine Eagle, a percentage of sales for the agila-printed garments are donated to the Philippine Eagle Sanctuary. John co-designed the Agila print with digital artist Jerald Dorado. He works with artists who share his passion for causes that are close to his heart.