Jonah Refinery

IF you feel the operation has been running out of time; IF beyond the best intention, you still fail occasionally to defend the business model of a decent Company; IF you believe reality is happening pre-imminently, very close to over due, THEN we are reaching out to you ! The Refinery describes the interactivity: the more we try to operate predictively, proactively, the more chapters put together the story of complacency; the more we try to implement a preventive strategy, the more we need to understand the history of competency; the more we try to operate with digital (in)accuracy, the more we need to specify an artificial empathy. A measure of imperfection is OK in Operation, for the process of prevention begins with an approximation. But exercising rigidly the given authority, we miss the opportunity to manage the reality; we miss the Present altogether, for we connect reliably thanks to our empathy.