Journal of Business Analytics

The mission of the Journal of Business Analytics (JBA) is to serve the emerging and rapidly growing community of business analytics academics and practitioners. We aim to publish articles that use real world data and cases to tackle problem situations in a creative and innovative manner. We solicit articles that address an interesting research problem, collect and/or repurpose data sets, and develop and evaluate analytics methods and methodologies to help organisations apply business analytics in new and novel ways. Reports of research using qualitative or quantitative approaches are welcomed, as are interdisciplinary and mixed methods approaches. The journal also welcomes creative applications of analytics to solve challenging problems, not only in the private sector but also in the public and third sector.