Say It Now

Say It Now is a movement to change how and when we express gratitude for the people who’ve meant so much in our lives, from too late to right now. How? By empowering people with easy tools to jumpstart their gratitude journey. Whether expressed in writing, verbally or at a group event, letting someone know how much you appreciate them is a transformative experience – for their life and yours! The Say It Now movement owes its origins to Walter Green, a former CEO living in San Diego, and two pivotal experiences that left an indelible mark on his life. The first was a year-long journey throughout the United States to visit 44 people who significantly impacted his life. This lead to his inspirational book, This is the Moment, where Walter laid the groundwork for the importance of expressing our feelings for others. The second experience occurred when a friend asked him to organize a celebration of life after his passing. Walter declined. Instead, he convinced him to have a living tribute for his next birthday, where his nearest and dearest gathered to celebrate how much he’d meant in their lives. The event was so enriching for everyone that it affirmed Walter’s commitment to make living tributes a normal part of our daily lives, by making them memorable. In 2022, Walter officially launched the Say It Now movement. Expressing gratitude solidifies relationships and eliminates the prospect of having regrets for things you might have said. It releases warmth. It can even change lives. We hope that you’re inspired to join us.