K Hulse Consulting

K Hulse Consulting offers expertise to independent retailers and small businesses to help them grow. We can help with developing the customer offer; trading strategy; supplier negotiations; product management and web content. Through ongoing support, ad-hoc projects or through coaching, we can help with: Business Planning • A review of your market, customers, competitors and your customer offer • Product strategy based on your brand positioning, customers, market and competitors • Sales strategy by channel, by category Customer Offer • Review your current customer offer versus sales, margin, customer insights, competitors and retail trends, highlighting what’s working well, what needs to change and identifying new opportunities • Range strategy including the mix of brands, core stock versus seasonal stock, size runs, price points and stock investment • A reference framework on what to buy, or a complete product selection proposal balancing pre-order commitments with replenishment plans based on pre-order margin benefits, cash flow requirements and exposure to stock risk • Recommendation of a trading plan including pricing, promotions, merchandising, services, events, POS, linked sales, digital content and more Supplier Relationships • Targeting new brands, promoting your brand to them, setting up meetings, securing supply • Negotiating trading terms, trade discounts and support with new and existing suppliers • Developing relationships with suppliers to help ensure you are categorised as an important account and to maximise support from tech reps and account managers • Collation, manipulation and loading of product data including barcodes, supplier part numbers, weight, product images, product descriptions Online Customer Experience • Review your website and recommend improvements in the customer journey • Develop a content strategy to support your brand positioning, customer experience and SEO including optimising product pages, landing pages and blogs