Knowsis

At Knowsis, we blend the precision of advanced analytics with the depth of psychological insight to transform how brands understand, engage, and grow their consumer relationships. Founded by Greg Streatfield, Knowsis represents the culmination of a career spent bridging behavioural science, data innovation, and client-centred strategy. Our work fuses the rigor of world-class market research, the creativity of cross-industry innovation, and the power of machine learning to unlock sustainable growth. Our proprietary Data Alchemy Framework turns complex consumer data into golden insights, revealing the hidden drivers of brand loyalty, consumer behaviour and experience. At Knowsis, we believe in true collaboration: we work closely with clients to develop bespoke analytical models tailored to their unique business challenges, blending deep analytical rigor with strategic partnership. This approach reflects the Synergy pillar at the heart of our framework, creating smarter solutions through shared expertise. What We Offer: • Data Alchemy Services: Transform raw data through segmentation, causation, distillation, and prediction. • Motivational Dynamics: Decode the psychological drivers behind consumer actions to craft strategies that resonate deeply. • Customer Experience Insights: Shift from satisfaction scores to strategic, impact-driven CX investment priorities. • Brand Equity Modelling: Measure and optimize brand strength using validated frameworks aligned with real consumer responsiveness. • Consumer Segmentation: Move beyond demographics with behavioural and motivational segmentation for precise targeting. • Bespoke Analytical Solutions: Collaboratively build customized models and insight frameworks tailored to client-specific needs. We don’t just analyse data; we reveal the human stories hidden within it. Knowsis helps brands make smarter, evidence-based decisions that build deeper connections and drive measurable success.