Lane 44

'Lane 44' is a male grooming company with a special interest in male well-being, specifically regarding mental health. We produce a line of men's zero waste safety razors which help to reduce the amount of disposable plastic razors and multi-blade cartridges thrown away each year. Whilst our products cater for how we visually present ourselves, we are keen to help men vocalise what lies behind the visual; encouraging narratives around anxiety, depression, and other mental health issues that previous generations viewed as weakness or unmanly. Our business was set up with a vision to remove these stigmas. We view modern masculinity very differently and believe that many others do too. That is why our business donates 5% of every sale to 'CALM' (Campain Against Living Miserably).