I love football, rugby and traveling with my two kids, Caelan and Callah. But I also built an online business during Covid that grew to 10,000 customers. Everything was great until TikTok blew up and video advertising became an absolute nightmare. I must've blown £50k+ on videos that just did not convert at all. After over a year of failed experiments, I was on the brink of bankruptcy. That's when I built an AI solution called Mor that finally cracked the code on effective video ad testing.- Started selling razors online in 2020 during lockdowns- Grew it to 10,000 customers before video advertising got way more difficult- Went through a period wasting tons of money on videos that flopped- Spent 18 months figuring out better testing until I built Mor- Mor takes one video and automatically generates hundreds of different variations for a/b testing- Using Mor's AI optimisation, the business recovered to over £25k/month in just 3 months- Now hoping to help other brands drive big sales through AI video ads- Nothing beats football, rugby and adventures with the family after long work days