Learning Spark

Our team, coming from a engineering-specialized charter school, has a collective passion for the STEM field, and wanted to focus our business on that aspect of education. While looking for issues in education our team searched locally, and discovered a frequent problem amongst local Denver elementary schools–low math proficiency; we decided to segment our market into 6-11 year-old students that have not received an introduction to STEM education. Many educators in these local schools are simply not prepared, as a result of diminished funding and lack of supplies to teach engineering and science especially at the primary level; interviews with instructors at 23 local elementary schools (a good representation of our Colorado beachhead market) and analysis of their class curriculum shows a severe lack of STEM education to prepare students for success in the modern world. Many of these instructors expressed a need for a guided framework to teach STEM courses; some went on to propose a hands-on approach where students could learn engineering concepts at an elementary level. We decided to structure our business around selling subscription STEM kits to these schools, which would provide a framework to structure class for the teacher and a hands-on learning opportunity for the students. We realized that the school directors will be the Primary Economic Buyer, the teachers to be the champions who advocate for the purchase of our product, and the students the end users, all together comprising our decision making unit.