Lumen Research

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Lumen Research is an eye-tracking technology company expanding our understanding of human attention and helping brands turn attention into action. Since 2013, Lumen Research has collected eye-tracking data from over 700,000 individuals, measuring millions of ads and billions of eye movements. This dataset trains a predictive attention algorithm that enables brands to plan, buy, measure, and optimise their media investments based on attention across all media types, reducing waste and increasing ROI.

Company Details

Employees
83
Founded
-
Address
Screenworks, Unit 320, 22 Highbury Grove,united Kingdom
Industry
Technology, Information And Internet
HQ
London
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Lumen Research Questions

News

Rumor: DoubleVerify Is Interested In Acquiring Lumen Research - AdExchanger

Rumor: DoubleVerify Is Interested In Acquiring Lumen Research AdExchanger

Driving Attention, Delivering Results | Uber Advertising - Uber

Driving Attention, Delivering Results | Uber Advertising Uber

IAS, Lumen and Snapchat partner on attention measurement - Research Live

IAS, Lumen and Snapchat partner on attention measurement Research Live

Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit - ExchangeWire.com

Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit ExchangeWire.com

‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels - More About Advertising

‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels More About Advertising

IAS, Snap partner with Lumen Research to launch AI-powered attention measurement - Mi-3.com.au

IAS, Snap partner with Lumen Research to launch AI-powered attention measurement Mi-3.com.au

Lumen gains US patent for eye-tracking platform - Research Live

Lumen gains US patent for eye-tracking platform Research Live

Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com

Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising ExchangeWire.com

Eye-tracking tech reveals power of convenience store advertising - Talking Retail

Eye-tracking tech reveals power of convenience store advertising Talking Retail

Attention and brand profit are strongly linked, new study finds - Ad Age

Attention and brand profit are strongly linked, new study finds Ad Age

Lumen hires commercial director - Research Live

Lumen hires commercial director Research Live

Daily Research News Online no. 34192 - Attention Measurement Firm Lumen Merges with Avocet - MrWeb

Daily Research News Online no. 34192 - Attention Measurement Firm Lumen Merges with Avocet MrWeb

Dentsu Measures Attention in Audio Advertising in First-of-Its-Kind Study with Lumen Research - Little Black Book | LBBOnline

Dentsu Measures Attention in Audio Advertising in First-of-Its-Kind Study with Lumen Research Little Black Book | LBBOnline

The Attention Economy - Dentsu

The Attention Economy Dentsu

Snapchat and Lumen Research launch global attention measurement tool for rich media ads - PPC Land

Snapchat and Lumen Research launch global attention measurement tool for rich media ads PPC Land

New Research Confirms Audio Outperforms TV and Digital - Audacy Inc.

New Research Confirms Audio Outperforms TV and Digital Audacy Inc.

Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution - ExchangeWire.com

Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution ExchangeWire.com

IAS and Lumen work together on social attention measurement - Research Live

IAS and Lumen work together on social attention measurement Research Live

Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising Solutions - ExchangeWire.com

Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising Solutions ExchangeWire.com

Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform - ExchangeWire.com

Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform ExchangeWire.com

Angela Myers ’21 publishes Lumen research on sexual violence prevention - Elon University

Angela Myers ’21 publishes Lumen research on sexual violence prevention Elon University

Havas Media Group Partners with Lumen Research to Measure & Optimise Attention at Global Scale - ExchangeWire.com

Havas Media Group Partners with Lumen Research to Measure & Optimise Attention at Global Scale ExchangeWire.com

Attention doesn’t move sales or other brand outcomes, studies find - Ad Age

Attention doesn’t move sales or other brand outcomes, studies find Ad Age

Lumen Research & TVision Announce Global Partnership for Advanced Attention-First Measurement & Media Buying - ExchangeWire.com

Lumen Research & TVision Announce Global Partnership for Advanced Attention-First Measurement & Media Buying ExchangeWire.com

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK - The Drum

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK The Drum

Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3 - ExchangeWire.com

Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3 ExchangeWire.com

Exclusive study: Ogury's ad formats generate up to 5x more attention than the market average - PR Newswire

Exclusive study: Ogury's ad formats generate up to 5x more attention than the market average PR Newswire

dentsu - Dentsu

dentsu Dentsu

Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors' 08/16/2023 - MediaPost

Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors' 08/16/2023 MediaPost

Lumen Research hires new General Manager for North America and EMEA Head of Sales - Marketing Communication News

Lumen Research hires new General Manager for North America and EMEA Head of Sales Marketing Communication News

IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap - PR Newswire

IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap PR Newswire

The 3-to-6-second shift - ET BrandEquity

The 3-to-6-second shift ET BrandEquity

Teads partners with Lumen Research to offer attention measurement to clients globally - Marketing Communication News

Teads partners with Lumen Research to offer attention measurement to clients globally Marketing Communication News

Lumen Research merges with Avocet - The Media Leader

Lumen Research merges with Avocet The Media Leader

New Research From Lumen and ARU Cambridge Center for Sport and Exercise Science Reveals the Impact of Low and High Carb Diets on Metabolic Response - Business Wire

New Research From Lumen and ARU Cambridge Center for Sport and Exercise Science Reveals the Impact of Low and High Carb Diets on Metabolic Response Business Wire

Audio Advertising Success Measured in First-of-Its-Kind Study by Dentsu - DesignRush

Audio Advertising Success Measured in First-of-Its-Kind Study by Dentsu DesignRush

Dentsu Sets Sights on Transforming Retail Media with Co-op - Little Black Book | LBBOnline

Dentsu Sets Sights on Transforming Retail Media with Co-op Little Black Book | LBBOnline

Cinema ads beat TV, streaming and digital on attention, study finds - Ad Age

Cinema ads beat TV, streaming and digital on attention, study finds Ad Age

BLACK LOTUS LABS - Lumen Technologies

BLACK LOTUS LABS Lumen Technologies

Lumen Research targets expansion with round of senior appointments - Mediashotz

Lumen Research targets expansion with round of senior appointments Mediashotz

Study: Only 4% of digital ads are viewed for more than 2 seconds - Marketing Dive

Study: Only 4% of digital ads are viewed for more than 2 seconds Marketing Dive

Lumen Research appoints Bill Forelli and Barbara Butts - InPublishing

Lumen Research appoints Bill Forelli and Barbara Butts InPublishing

Lumen Expands Multi-Billion AI Network Amid Surging Demand - Zacks Investment Research

Lumen Expands Multi-Billion AI Network Amid Surging Demand Zacks Investment Research

Tech Moves: Lumen taps former Microsoft exec as CEO; Seattle Children's hires research officer - GeekWire

Tech Moves: Lumen taps former Microsoft exec as CEO; Seattle Children's hires research officer GeekWire

Lumen Surges 30% in a Month: Where Will the Stock Head From Here? - Zacks Investment Research

Lumen Surges 30% in a Month: Where Will the Stock Head From Here? Zacks Investment Research

Research Alert: CFRA Maintains Hold Opinion On Shares Of Lumen Technologies, Inc. - 富途牛牛

Research Alert: CFRA Maintains Hold Opinion On Shares Of Lumen Technologies, Inc. 富途牛牛

Are you paying enough attention to Attention? - Social Samosa

Are you paying enough attention to Attention? Social Samosa

Lumen Database Leads Research Sprint Exploring Best Practices For Transparency around Online Content Takedowns - Berkman Klein Center

Lumen Database Leads Research Sprint Exploring Best Practices For Transparency around Online Content Takedowns Berkman Klein Center

Experiencing ‘grace’ in her own life inspires Lumen Scholar’s research on infertility - Elon University

Experiencing ‘grace’ in her own life inspires Lumen Scholar’s research on infertility Elon University

‘VTR is Dead’: India’s largest digital ad study says attention is the real currency - Mint

‘VTR is Dead’: India’s largest digital ad study says attention is the real currency Mint

Snapchat, WPP Media and Lumen unveil ‘Attention Advantage’ research - Exchange4Media

Snapchat, WPP Media and Lumen unveil ‘Attention Advantage’ research Exchange4Media

'The Attention Dividend' - premium large format DOOH commands 5x more attention than digital - Media4Growth

'The Attention Dividend' - premium large format DOOH commands 5x more attention than digital Media4Growth

Is your advertising invisible? - WARC

Is your advertising invisible? WARC

Novo Nordisk Partners With Seattle Biopharm to Research, Develop Obesity Therapies - BioSpace

Novo Nordisk Partners With Seattle Biopharm to Research, Develop Obesity Therapies BioSpace

'I tried the Lumen Metabolism Booster and it told me when I was in fat burning mode' - Women's Health

'I tried the Lumen Metabolism Booster and it told me when I was in fat burning mode' Women's Health

Eye-tracking tech shows brand recall boost of convenience retail media spend - The Grocer

Eye-tracking tech shows brand recall boost of convenience retail media spend The Grocer

New Research Reveals Surprising Impact of HIIT Workouts on Your Metabolism - Business Wire

New Research Reveals Surprising Impact of HIIT Workouts on Your Metabolism Business Wire

U.S. Dark Fiber Network Market Size Report, 2030 - Grand View Research

U.S. Dark Fiber Network Market Size Report, 2030 Grand View Research

Marketers continue to ‘waste money’ as only 9% of digital ads are viewed for more than a second - Marketing Week

Marketers continue to ‘waste money’ as only 9% of digital ads are viewed for more than a second Marketing Week

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