Luxe Life

The mission of Luxe Life is to give its premium Chinese and international audience exciting access to the World of luxury, fashion, jewellery and lifestyle brands like never before. LUXE LIFE magazine, a unique Chinese and English language publication of quality print and bind that covers luxury travel, fashion trends, watches and jewellery, gourmet, experiences, art and architecture alongside features about Switzerland is now available to Hainan Airlines customers and the independent traveller. LUXE LIFE the Chinese language lifestyle magazine together with Hainan Airlines, China’s only 5 star airline, sign exclusive 6 year contract to promote luxe independent travel between China and Switzerland. Exciting original and offbeat stories and photography. The latest issues of “LUXE LIFE HAINAN AIRLINES Magazine” is distributed to affluent Chinese and International customers before they fly, handed by Hainan Airlines staff at check-in, during their flight in their Business Class seat pocket, when they arrive in destination at selected hotel rooms & suites and on their return check-in and flight. Complimentary copies are also on their train voyage with the Bernina and Glacier Express new “Excellence Class” through the Swiss Alps. Innovative, influential and progressive, Luxe Life's modern approach to the luxury travel experience for the Chinese and international independent traveller. LUXE LIFE Magazine - exclusively for the Independent Traveller Our audience are men and women from 15 to 45 years old, UHNWI's independent Chinese and International travellers with a high interest to discover the best experiences first-hand. Our editorial team headed by our editor-in-chief Giovanna Kalisperaki and talented native Chinese and international journalists and translators share the latest and greatest happenings for our readers visiting luxury destinations.